Last updated on November 10th, 2025 at 05:06 pm What is internal marketing? By “internal marketing,” I mean those actions you can do within your practice or with your existing patient base to a) increase the number of referrals from your patients and b) get your existing patients into the practice for treatment. Internal marketing is normally the fastest way…
Last updated on November 10th, 2025 at 06:55 pm In speaking to many dentists, it has become apparent that they are worried about the future of dentistry. Many are stressed out, asking questions like: Will corporate dentistry take over? I’m coming into practice with hundreds of thousands of dollars of school and practice debt—what should I do? I can’t seem…
Last updated on November 12th, 2025 at 07:58 pm What is an ideal schedule? Is it being fully booked out for a period of days, weeks or months? (yikes). Not really. Ideally, your schedule would feature productive appointments accompanied by opportunities to present treatment (thereby creating more productive appointments)! Time to do both of those two things is more important…
Last updated on November 10th, 2025 at 05:21 pm “I wish I had a perfect staff…. I wish I had a perfect staff…. I wish I had a perfect staff….” How many times have you said (or wished) something like this? If you’re like any of your colleagues—I would bet quite a bit! Hiring can be a headache… you’re missing…
Last updated on November 17th, 2025 at 03:19 pm Q: Is it important to have a dedicated Scheduling Coordinator or can this function be shared amongst all of the front desk staff? Great question! The problem with sharing a function is that you end up with a situation where nobody is really responsible or accountable for that function. A scheduler…
Last updated on November 4th, 2025 at 09:25 pm In the practice of dentistry, one of the more annoying things that can happen on any given day is the missed appointment. And while a cancellation is slightly better than a no-show (at least they called, right?), it’s still lost production—a hole in the schedule—and if it happens often enough, a…
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