Welcome back! This article is the third in a four part series. To see the previous articles click here: Part I or Part II Now we’ll continue on with my next rule for presenting big cases: Rule 5: Treatment Options: How to present them so your patient understands (and picks what’s best). How to present treatment options to a patient…
Welcome back everyone! This week’s post is part 2 of a four-part series on “Ten Rules for Presenting BIG Cases”. If you missed last week’s blog post, here’s Part I, where I covered the first two rules. Now we’ll discuss rules 3 and 4… Rule 3: The Exam—Don’t Scare the Patient Away! I realized one day that I could easily…
Think back to the last “big” case you presented. Did the patient move ahead with it? And by that I mean all of it—rather than doing it “piece by piece,” or just “what insurance covered”? How about the one before that? Depending on your success (or lack thereof) on this subject, you may have wondered if there was a series…
Q: A couple of staff quit and are badmouthing me in the community. Is there something I can do about it? While reasons can vary, many people will badmouth like this when there is an unhandled upset about something. Now, there are usually signals that this upset exists before they quit (or are let go). So if possible (and appropriate),…
Q: I’m spending a lot on new patient marketing, but haven’t seen much in the way of results. Should I stop? A: No results (or poor results) from marketing is normally caused by one of two things: A) your marketing is ineffective (i.e. nobody is responding to it), or B) your marketing is effective (i.e., people are calling the office)…
Q: I’ve been sending out a postcard and it worked great for the first few months, but now response is dwindling. What should I do? It’s a widely known concept in marketing that you often need to reach a person multiple times (with a promotional piece, ad, etc.) before they’ll notice and respond. This is why it is more effective…
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