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Practice Management

Organization and Expansion

Jun 17th, 2015
As you begin to get busier, you will see that there is only so much that you, the doctor, can PHYSICALLY do. At lower levels of production, you may end up wearing a lot of “hats” other than just “doctor.” As you grow, these other hats become more and more difficult to do from a time standpoint. When your practice…
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Hiring

The Do’s & Don’ts of Hiring Dental Office Staff

Jun 10th, 2015
What would life (or work) be like if you had few (or no) staff problems? Great…right? Well, aside from how to get more new patients, we’ve found that problems surrounding hiring and managing staff are the second most asked about practice management issues. And with this in mind, I wanted to share a few simple “do’s” and “don’ts” I’ve picked…
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Case Acceptance

Translating Hygiene into Valuable Doctor Production

Jun 3rd, 2015
What’s the REAL value of a hygiene department? I think a lot of dentists underestimate the value of hygiene—because they think it’s just the value of what the hygienist produces. $120 for a cleaning, or whatever the rate is, isn’t highly profitable compared to the doctor’s production. This leads some doctors to think it’s not cost-effective to build a big…
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Marketing

"Branding" a Dental Practice – Part II

May 13th, 2015
Welcome back! This week’s post is part 2 of a two-part post on “branding” your dental practice. If you missed last week’s blog post, here’s “Branding” a Dental Practice – Part I, where I covered the first couple rules of branding your office. Now we’ll carry on with… 3. Get to know your audience before deciding on your brand. Whatever…
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