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Marketing

How Much Should I Spend on Marketing & Promotion?

by Sabri Blumberg
Mar 2nd, 2012
Last updated on November 17th, 2025 at 01:16 pm A very good question, because when you ask around, you’ll normally find that when collections are down, marketing and promotional expenses are some of the first items that get dropped altogether. But is this really a wise decision? Let’s have a look. First off promotion/marketing should fund itself and it normally…
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Marketing

Isolating Your Target Audience

by Jeffrey M. Blumberg
Feb 22nd, 2012
Last updated on November 13th, 2025 at 07:53 pm Marketing can be expensive. This statement is relative, however, because the better your marketing works, the less expensive it becomes in the long run. The worst thing you could do is “no marketing.” There are quite a few components to a successful marketing campaign, but let’s start with one that is…
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About MGE

Business Basics

by Gregory A. Winteregg, DDS
Feb 1st, 2012
Last updated on November 13th, 2025 at 03:50 pm A common theme when you read articles about the “Business of Dentistry” is that our dental schools do not prepare us for the business side of practicing. I certainly found that to be the truth, and that is why MGE: Management Experts, Inc. exists: to give doctors the education they need…
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About MGE

Turning New Year’s Resolutions into Real Success

by Luis A. Colón
Dec 23rd, 2011
The New Year is here and we all know what that means—time to make resolutions. Everyone wants the coming year to be “the” year in which they finally make that change, achieve that specific objective, start making the big bucks, or make good on old promises to themselves. But despite the sincerity of these dreams, for many, the coming year…
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About MGE

Social Media and Dental Marketing

by MGE Marketing
Dec 14th, 2011
Last updated on November 12th, 2025 at 12:26 am We have all heard about Social Media and how it’s changing the world of marketing. But is this really true? To say that marketing has completely changed is actually misleading. Marketing principles on the use of surveys, buttons, marketing message, etc., have not changed a single bit. Only the method used…
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