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Marketing

TV Advertising – Is It Worth It?

by MGE Marketing
Oct 8th, 2011
Clients regularly ask me about TV advertising as a means of driving more new patients to their practice. Some have told me that “the competition” has been doing it successfully, so, naturally, they want a piece of the action. But is TV really worth the money you will put into it? Let’s examine this for a moment. For one, I’m…
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Customer Service

Getting New Patients in the Door

by Laura Hatch M.S.
Sep 21st, 2011
Last updated on November 12th, 2025 at 12:28 am For this week’s webletter, we have the privilege of offering the article “Getting New Patients in the Door” by MGE client Laura Hatch, M.S., Office Manager of Hatch Dental. Laura Hatch is the founder and CEO of Front Office Rocks, the leader in web-based front office training for dental practices. Front…
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Practice Management

Front Office vs. Back Office

by Michael Menkhaus
Aug 18th, 2011
Last updated on November 12th, 2025 at 12:31 am A while back I was in Sacramento, CA with Dr. Winteregg to deliver the MGE Effective Case Acceptance Seminar. In speaking with a few of the doctors in attendance, I noticed something that seems to be a bit of a trend in dental practices all over the country: friction between the…
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Case Acceptance

What Should a Treatment Coordinator Do?

by Sabri Blumberg
Aug 4th, 2011
Last updated on November 5th, 2025 at 11:19 am “As a practice expands and begins hiring a full complement of staff, I’ll find at times that there’s a confusion between the duties of a treatment coordinator and a financial coordinator. A number of practices tend not to differentiate between the two when they are actually entirely different positions.” Now, before…
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Case Acceptance

Should the Doctor Discuss Fees?

by Gregory A. Winteregg, DDS
Jul 28th, 2011
Last updated on November 12th, 2025 at 12:21 am I’m often asked this question when training doctors on how to improve case acceptance. If you have ever asked a consultant or colleague this question before, the answer would depend on who you talk to. As a rule, most consultant types suggest that the doctor does not talk about money. Prior…
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