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Apr 4th, 2012
Last updated on November 17th, 2025 at 07:44 pm As the Director of Practical Application here at MGE, I work with our clients and office managers on a daily basis. A big issue—especially with new clients—is personnel—specifically how to find good employees. While there is quite a bit to this subject, the four most common, yet easy to fix mistakes…
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Marketing
How Much Should I Spend on Marketing & Promotion?
Mar 2nd, 2012
Last updated on November 17th, 2025 at 01:16 pm A very good question, because when you ask around, you’ll normally find that when collections are down, marketing and promotional expenses are some of the first items that get dropped altogether. But is this really a wise decision? Let’s have a look. First off promotion/marketing should fund itself and it normally…
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Marketing
Isolating Your Target Audience
Feb 22nd, 2012
Last updated on November 13th, 2025 at 07:53 pm Marketing can be expensive. This statement is relative, however, because the better your marketing works, the less expensive it becomes in the long run. The worst thing you could do is “no marketing.” There are quite a few components to a successful marketing campaign, but let’s start with one that is…
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Business Basics
Feb 1st, 2012
Last updated on November 13th, 2025 at 03:50 pm A common theme when you read articles about the “Business of Dentistry” is that our dental schools do not prepare us for the business side of practicing. I certainly found that to be the truth, and that is why MGE: Management Experts, Inc. exists: to give doctors the education they need…
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About MGE
The "Right" Words to Use in an Exam & Treatment Presentation
Dec 29th, 2011
Last updated on November 13th, 2025 at 03:17 pm Most doctors have at least some concept that they should avoid heavy dental/medical terminology when presenting treatment to patients. But there is actually more to this subject than would appear at first glance. In fact, the way that you use technical terminology can have quite an impact on case acceptance. There…
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About MGE
Turning New Year’s Resolutions into Real Success
Dec 23rd, 2011
The New Year is here and we all know what that means—time to make resolutions. Everyone wants the coming year to be “the” year in which they finally make that change, achieve that specific objective, start making the big bucks, or make good on old promises to themselves. But despite the sincerity of these dreams, for many, the coming year…
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