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Social Media and Dental Marketing

Dec 14th, 2011

Last updated on November 12th, 2025 at 12:26 am We have all heard about Social Media and how it’s changing the world of marketing. But is this really true? To say that marketing has completely changed is actually misleading. Marketing principles on the use of surveys, buttons, marketing message, etc., have not changed a single bit. Only the method used…

Team Management

Teambuilding: How to Make Every Employee Your Best Employee

by Michael Menkhaus

Dec 7th, 2011

Last updated on November 12th, 2025 at 02:12 pm As a practice grows, personnel must grow with it, and teambuilding can really make or break an office’s expansion. Many practice owners, by putting new employees on the job without proper training and apprenticing, can set themselves up for a loss in this regard. I’ve seen it happen too many times…

About MGE

The Future of Private Practice – Bright or Bleak?

by Gregory A. Winteregg, DDS

Nov 30th, 2011

Last updated on November 5th, 2025 at 01:39 am Setting goals for the future is an important part of achieving success. But it can be difficult to motivate yourself if you’re unsure of exactly where you’re going. And while these past few years have been tough on dentists in private practice, the next 10 might hold incredible opportunity for those…

Marketing

This is What Patients REALLY Want

by MGE Marketing

Nov 16th, 2011

Last updated on November 5th, 2025 at 01:41 am When a Texas dentist surveyed 16,000 dental patients across the country and asked them what they want the most—which affected how they choose their dentist—the answers were surprising, most of all because they had to do with internal marketing. (See Inside Dentistry, Oct 2009, Volume 5, Issue 9). The survey showed…

Practice Management

Making Real, Tangible Improvements in Your Practice

by Jeffrey M. Blumberg

Nov 9th, 2011

Last updated on November 10th, 2025 at 07:50 pm A couple of weeks ago we delivered our “Overhead and Profitability” seminar here at MGE. Over the course of the weekend, some of the stories I heard from clients got me thinking about another angle on all of this overhead business. I’ve written quite a bit on this subject (and while articles on…

Marketing

What Does a PR Director Do? (Part II)

by Dania Williams

Nov 2nd, 2011

Last updated on November 5th, 2025 at 01:46 am After writing my previous article, “What Does a PR Director Do in a Dental Office?” I received a flood of requests for further information regarding integrating a PR Director and the MGE PR Director Training Package, so I am writing this follow-up article to address some of these questions. If you…

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