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Featured image for “A Tip for Getting the Most Out of Your Dental Marketing”

Internet Marketing & Social Media

A Tip for Getting the Most Out of Your Dental Marketing

Dec 16th, 2017
Just about every dentist does some marketing. Many have a couple of different types of dental marketing in which they are engaged. And with that in mind, when you have more than one thing going (e.g. newsletters, flyers, Google AdWords, Social Media, etc.), it’s critical that these activities are all coordinated. Why? Even a little bit of coordination between your…
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Featured image for “Practice Management: The Secret to a Successful Business”

Practice Management

Practice Management: The Secret to a Successful Business

Nov 29th, 2017
“Simplicity is the ultimate sophistication.” — Leonardo da Vinci Just because there is a lot to know about management, does not make it a “complex” subject. It really isn’t. For that matter, when addressing a business (or really any) issue, if I find the “solution” to be too “complex”—I know I’m on the wrong track. Boiled down to simplicity, business…
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Featured image for “The Tough Stuff: Letting Employees Go”

Team Management

The Tough Stuff: Letting Employees Go

Oct 31st, 2017
What’s the least favorite part of your job? If you’re a manager or executive, you’d probably rank “letting employees go,” at or near the top of the list. Dismissing an employee—no matter how warranted due to poor performance—isn’t a “fun” activity. Unfortunately, it must be done from time to time to maintain the health of your business. Beyond this, the…
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