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Featured image for “Dental Marketing Trends for 2025”

Internet Marketing & Social Media

Dental Marketing Trends for 2025

by Dan Brown
Jan 15th, 2025
As the calendar flips to 2025, the world of dental marketing is continuing to evolve—quickly. Patients are more informed, technology is advancing rapidly, and competition among practices is fiercer than ever. For those willing to adapt, however, these changes offer a wealth of opportunities to stand out and thrive. If there’s one thing that remains constant in marketing, it’s change.…
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Featured image for “Maximizing Patient Retention for Practice Growth: Why Marketing to Your Patients of Record Matters”

Marketing

Maximizing Patient Retention for Practice Growth: Why Marketing to Your Patients of Record Matters

by Sabri Blumberg
Dec 21st, 2024
“If I were to ask you why you’re doing any sort of marketing for your practice, how would you answer?” Most dentists would say “to get more new patients” or “to increase collections.” But what if I told you that focusing only on new patients is holding your practice back? Truthfully, marketing isn’t just about attracting new faces—it’s also about…
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Featured image for “The Top 5 Profit Killers in Dental Practices”

Marketing

The Top 5 Profit Killers in Dental Practices

by Jeff Santone
Dec 21st, 2024
Let’s talk about something I hear all the time from dentists: “Why am I working so hard, but barely seeing the payoff?” It’s a tough spot to be in, but here’s the good news—it’s fixable. When we dig into your practice’s numbers, there are usually a few common culprits draining your profitability. Let’s take a closer look at the top…
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Case Acceptance

Kickstart Your Practice Goals for the New Year!

by Vicky Prince
Dec 18th, 2024
As a dentist, the start of a new year is the perfect time to set ambitious yet achievable goals for your practice. Whether you want to expand patient care, adopt new technology, or enhance your team’s skills, taking time to plan now can lead to significant growth and fulfillment. Start with a Vision What do you envision for your practice…
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Overhead and Profitability

The Hidden Cost of Cancellations—and How to Prevent Them

by Jeff Santone
Dec 11th, 2024
Let’s face it: managing your schedule can feel like a never-ending battle. Last-minute cancellations and no-shows create gaps that disrupt your day, frustrate your team, and ultimately hit your bottom line. But here’s the good news—you don’t have to accept it as “just the way things are.” With a proactive approach, you can reduce cancellations, increase patient commitment, and protect…
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Featured image for “Selling Dentistry: How to Keep It Fun and Effective”

Case Acceptance

Selling Dentistry: How to Keep It Fun and Effective

by Dennis Dezelic
Dec 4th, 2024
Selling Dentistry: How to Keep It Fun and Effective Have you ever felt like selling is something to dread? A chore at best, or worse—a battle? You’re not alone. Many dentists I’ve spoken to share a common apprehension about discussing treatment costs with patients. In fact, some even adopt the mindset that a “good sale” is one where “both parties…
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