Last updated on November 10th, 2025 at 07:16 pm What is the first impression that new patients (or potential new patients) get from your office? Good? Bad? Indifferent? The answer to this question can have a major effect on: Whether or not they actually make it into the office for their appointment If they come back to the office for…
Last updated on November 13th, 2025 at 02:29 pm Hiring is a topic that comes up regularly when I speak with clients, and it’s no wonder why. As production increases—which tends to happen very rapidly for MGE clients—you need a few more helping hands around the office. And this isn’t just a matter of hiring more back office staff to…
Last updated on November 10th, 2025 at 03:10 pm If you know me, you know that I really like Corvettes; so much so that I’ve had eight different models since 1991. And before you get worried…yes…this is an article about dentistry and not an article about cars! Keep reading and you’ll see. Some time ago, I was having a lot…
Last updated on November 13th, 2025 at 02:02 pm Marketing is a constantly evolving subject, and this is reflected in the dental industry over the decades. 30+ years ago, many dentists didn’t even consider that they should engage in marketing at all. They’d put up a sign and be involved in the community, and that was about it. Then in…
Last updated on November 4th, 2025 at 06:20 pm We opened our office in April of 2015 in New York (Queens). There’s no shortage of competition in our area; on our street alone there are seven other dental offices. We started out looking to do something great, so when considering ways to make our practice stand out, we stuck with…
Last updated on November 10th, 2025 at 05:26 pm I got around to writing this article in a roundabout way. For MGE clients, it’s pretty well accepted (and understood) that they need an Office Manager. They also have an idea of what an Office Manager is supposed to do and so on. Outside of MGE’s orbit, the title “Office Manager,”…
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