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Internet Marketing & Social Media

A Tip for Getting the Most Out of Your Dental Marketing

Dec 16th, 2017
Just about every dentist does some marketing. Many have a couple of different types of dental marketing in which they are engaged. And with that in mind, when you have more than one thing going (e.g. newsletters, flyers, Google AdWords, Social Media, etc.), it’s critical that these activities are all coordinated. Why? Even a little bit of coordination between your…
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Hiring

Where to Find New Dental Office Staff

Dec 13th, 2017
Building a great team starts with… finding potential team members. Whether you are adding new employees due to expansion or simply replacing a lost staff member, your success in building a productive dental office staff can often hinge on how you find potential candidates. And with that in mind, there are five “big” mistakes many dentists and office managers make…
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Case Acceptance

4 Tips for Getting More Cosmetic Dentistry Cases

Dec 6th, 2017
This week’s blog post comes from MGE client and Power Program graduate, Dr. Michael Ofir. Over the last five years, Dr. Ofir has done an incredible job of transforming his Boston area practices into pillars in the community. Overall his practices have grown by 800%, including adding a third location. I love doing dentistry. I think many of you reading…
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Practice Management

Practice Management: The Secret to a Successful Business

Nov 29th, 2017
“Simplicity is the ultimate sophistication.” — Leonardo da Vinci Just because there is a lot to know about management, does not make it a “complex” subject. It really isn’t. For that matter, when addressing a business (or really any) issue, if I find the “solution” to be too “complex”—I know I’m on the wrong track. Boiled down to simplicity, business…
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Hygiene & Recall

5 Ways to Reduce Hygiene Cancellations & No-Shows

Nov 15th, 2017
Hygiene cancellations and no-shows can be aggravating… on many levels. Beyond the obvious—lost production and a hygienist with no patient, there’s the more subtle effects: lowered morale, the upset/annoyance felt by the staff and/or the hygienist and occasional finger-pointing: “I thought you confirmed that patient…” And let’s not forget the lost opportunity for that patient and the practice to monitor…
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