Welcome to the latest edition of “Ask Sabri” where MGE’s D/COO answers practice management and practice production questions from all over the US and Canada. Both questions today concern reaching out to your patients to get them back into the practice for hygiene or treatment. Q: How important is it to do office newsletters for our patient base? And what…
If you’ve ever done any marketing for your dental practice, you’ve probably experienced (to one degree or another) two issues: A slew of new patients that cancel or no-show for their appointments or New patients who are fine with getting X-rays and a cleaning, but refuse further treatment for any number of reasons (can’t afford it, bad insurance, poor credit,…
In conversations with dentists and/or their office managers, it’s not uncommon for me to hear something like this regarding new patient scheduling: We did some new patient marketing, got a lot of phone calls and appointments…but hardly any of them showed up! The usual “culprit” behind this abysmal no-show rate: the marketing And the general assumption? “The Marketing” is attracting…
We all want to be the best. This is not a bad thing. We also would prefer that every customer or patient was happy with us or our services. It’s human nature. Translating this into the technology age, online review sites and social media (Google, Facebook, Yelp, et al.) we all inherently want a 5-star rating. So, one day we…
How do you know if you’ve hired the right employee? Very often I see doctors (or office managers) virtually neurotic about hiring the right people. Scouring resumes, doing interviews, using all the tricks they know or have read about to make sure—absolutely sure—they have found the “right” person. Obviously, hiring someone who’s a good fit for your practice is important,…
If you have an operational recall program, your hygiene department should be a fruitful source of productive procedures for your (the doctor’s) schedule. But there are a few ways this can go wrong. I was in practice for about 13 years before I became an MGE client, and I can tell you from experience that it’s easy to fall into…
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