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Featured image for “Why Most Dentists Are "Missing the Boat" With Their Marketing.”

Marketing

Why Most Dentists Are "Missing the Boat" With Their Marketing.

by Chris Menkhaus
Jul 2nd, 2014
Last updated on November 10th, 2025 at 04:34 pm Traditionally, dental marketing has one target: new patients. While this is of course needful, limiting themselves to this single objective is where the majority of dentists miss the marketing “boat.” With all of their marketing resources stretched in an effort to bring new people in, patients of record get nothing more…
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Case Acceptance

Three Case Acceptance Killers

by Jeffrey M. Blumberg
May 28th, 2014
Last updated on November 5th, 2025 at 02:27 pm Jeffrey Blumberg, COO of MGE The benefits of increasing treatment plan acceptance are obvious: You collect more Your patients get the treatment they need You get to do the dentistry you love. It’s a win-win situation—really. For that matter, I don’t think there’s anything that’s easier to fix that has a…
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Scheduling

Tip of the Week: Broken Appointment Fees for Patients Who Cancel

by Gregory A. Winteregg, DDS
May 27th, 2014
Greg Winteregg, DDS of MGE Management Experts, discusses whether it’s worthwhile to charge broken appointment fees and suggests a solution for patients who chronically cancel. Watch the video below to find out what Dr. Winteregg’s best advice is for this specific situation and how you can implement it right away. Tip of the Week: Broken Appointment Fees Like this video?…
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Case Acceptance

Presenting Treatment with Confidence

by Chris Menkhaus
May 21st, 2014
At MGE, we focus on training the doctor to address patients’ objections to moving ahead with needed treatment. While much of the training is also addressed to the rest of the team, we find that the doctor—in addition to being the most knowledgeable about any given treatment plan—generally has more credibility/sway with patients compared to anyone else in the office.…
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