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Featured image for “The Ingredients of a Successful Postcard”

Marketing

The Ingredients of a Successful Postcard

by MGE Marketing
Aug 6th, 2014
In an era where the internet has become a primary marketing medium for many, some have the idea that direct-mail marketing campaigns are “old-school” and less than workable. While it is true that a well-rounded digital campaign is a must, it by no means rules out print marketing as a major form of dental office marketing. Many dentists still see…
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Featured image for “Your Marketing Budget Should Grow with Your Practice!”

Marketing

Your Marketing Budget Should Grow with Your Practice!

by Luis A. Colón
Jul 30th, 2014
When I started in the industry 25 years ago, it was generally considered “taboo” or “unbecoming” for a dentist to market their practice. Well, as all things do, times have changed. Now, dentists, by and large, have come to terms with the reality of the business side of dentistry and it’s rare to find a doctor who hasn’t at least…
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Featured image for “Making Your Morning Huddle Productive!”

Practice Management

Making Your Morning Huddle Productive!

by Jeffrey M. Blumberg
Jul 16th, 2014
Many offices have a “morning huddle.” And what’s covered at this meeting varies from office to office. And while many offices coordinate the day’s treatment—very few coordinate how the office will actually achieve their production goals for that day or week. To that end, one of the first things MGE clients implement in their practices is a “Morning Production Meeting.”…
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Featured image for “Why Most Dentists Are "Missing the Boat" With Their Marketing.”

Marketing

Why Most Dentists Are "Missing the Boat" With Their Marketing.

by Chris Menkhaus
Jul 2nd, 2014
Traditionally, dental marketing has one target: new patients. While this is of course needful, limiting themselves to this single objective is where the majority of dentists miss the marketing “boat.” With all of their marketing resources stretched in an effort to bring new people in, patients of record get nothing more than recall reminders or (if they’re lucky) an occasional…
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