If you’re a GP who is getting a healthy flow of new patients and retaining a decent amount with continuously growing recall, you will eventually run into a good problem: You need more help. At some point, one doctor just isn’t enough. There’s only so much one person can do, no matter how efficient they are. And if recall keeps…
Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
If you’ve recently heard that a big DSO (Dental Service Organization) opened up across town—or even next door, you’re probably wondering, “How am I supposed to compete with that?” I get it. On the surface, it looks intimidating. They’ve got the big signs, the massive marketing budgets, and they seem to be everywhere all at once. But let me stop…
Last updated on October 31st, 2025 at 05:39 pm One of the most popular questions I get asked is how to get patients back on the schedule. I hear all the time how difficult it is to actually get ahold of patients and get them back in the office. The truth, though, is that it doesn’t have to be difficult,…
Last updated on November 4th, 2025 at 02:45 pm Hygienists play a huge role in the value and growth of a dental practice. Some very smart people have said that, ultimately, a dental practice is only as valuable as its hygiene department—and they wouldn’t be wrong. In fact, a properly run hygiene department should produce at least 30% of the…
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