dental patient retention

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Featured image for “Why Dental Marketing Fails (And Why It’s Almost Never the Marketing)”

Internet Marketing & Social Media

Why Dental Marketing Fails (And Why It’s Almost Never the Marketing)

Mar 25th, 2026
Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
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Featured image for “4 Traits That Set You Apart from DSOs”

Case Acceptance

4 Traits That Set You Apart from DSOs

Jul 23rd, 2025
If you’ve recently heard that a big DSO (Dental Service Organization) opened up across town—or even next door, you’re probably wondering, “How am I supposed to compete with that?” I get it. On the surface, it looks intimidating. They’ve got the big signs, the massive marketing budgets, and they seem to be everywhere all at once. But let me stop…
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Featured image for “6 Steps to a Productive Hygiene Department!”

Customer Service

6 Steps to a Productive Hygiene Department!

Sep 26th, 2018
Last updated on November 4th, 2025 at 02:45 pm Hygienists play a huge role in the value and growth of a dental practice. Some very smart people have said that, ultimately, a dental practice is only as valuable as its hygiene department—and they wouldn’t be wrong. In fact, a properly run hygiene department should produce at least 30% of the…
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