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Case Acceptance

How to Track Your True Case Acceptance Rate

by Jeff Santone
Sep 1st, 2021
Do you know what your case acceptance rate (percentage) is? And if so, are you calculating it correctly? It’s an incredibly important metric for measuring practice performance, but I’ve found that calculating case acceptance rate correctly can be a little tricky, so we tend to get lazy and just go off of feel or memory. You feel like a patient…
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Marketing

5 Reasons Your Marketing Isn’t Working

by Sabri Blumberg
Aug 11th, 2021
Q: My marketing isn’t working! We’ve tried a few different types of marketing, but we’re not seeing enough new patients from them. A: Thank you for the question! And this is a common problem. In most cases, when this happens, our instinctual reaction is: “The marketing company I hired isn’t doing their job” or “This type of marketing just doesn’t…
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Hiring

Trouble Finding Staff for Your Dental Practice? Try This

by John Austin
Aug 4th, 2021
What are the secrets to finding and building a productive team of long-term employees? And I know that right now it’s a bit more difficult to find and keep employees than in times past, which makes it even more important to stay on top of your hiring “game,” and to put an extra focus on teambuilding. And it’s with that…
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Marketing

Determining Your Return-on-Investment from New Patient Marketing

by Adam Mortimer
Jul 21st, 2021
New patient marketing can be a frustrating topic for many dentists because…well…it’s expensive! You can easily spend thousands a month on Google or Facebook ads. Mailing postcards is expensive. Proper search engine optimization costs a fair amount, too. And if you’re doing multiple types of marketing and advertising simultaneously (which most successful offices do), it can really start to add…
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