What’s the biggest problem or obstacle that the average dentist faces when looking to become more successful? Insurance companies? Competition? Corporate dentistry? The economy? Actually…none of the above. And I’m not saying this from some detached, academic point of view. This is real. My position at MGE has afforded me a unique, real-world perspective on the dental industry. I started…
What should you be charging for your services? It’s a question we ask ourselves at a number of points in our career. And when it comes to how much you should charge, what “percentile” you should be in, etc. it’s one of those things that don’t have an exact “this is it,” type answer. So, I figured I’d provide my…
Q: How should I determine what to pay a new staff member? Good question! Obviously, the first step in determining this would be: what position are you hiring for? Obviously, you’re not going to (ever really) pay a receptionist what you’re going to pay an EFDA or what you’d pay a hygienist. That aside, pay for certain positions (especially licensed…
There’s no shortage of options with online marketing: Google ads, social media, search engine optimization, email marketing…the list goes on. Add to this that different online marketing companies offer different services and tell you different things. The number of options you have can quickly become confusing—if not overwhelming! It might make you wonder, “Where should I start? What’s the first…
How We Make This Policy a Reality Note: This week’s blog post comes from special guest Ken Cirka, DMD. An MGE client Power Program Graduate, Dr. Cirka turned his small $200,000 a year Philadelphia office into a powerhouse $3 Million a year dental practice with an average of 125 new patients each month! Through diligent implementation, Dr. Cirka has been…
In quite a few of the articles Sabri and I have written, we’ve hit on how “change” can negatively impact your practice, crash statistics just plain wreck an area of an organization. Simple things like changing your marketing, staff functions, new office policies, etc. can inadvertently bring about disaster—even though they may have seemed to be a “good idea at…
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