Last updated on November 11th, 2025 at 07:59 pm How much should you be spending on marketing? Before getting into the exact numbers, the first thing I want to say is that your marketing budget should be a percentage of collections, and it should grow as the practice grows. Most dentists forget this little detail. They start doing some marketing…
Editor’s Note: MGE Client Justene Doan, DDS practices in the San Diego, CA area with her husband, Roger Tran, DDS. Since first becoming a client, their practice has grown considerably; now a multi-provider practice with two locations, three General Dentists and two specialists. Looking for ways to maintain the highest level of personalized service in a large practice (that is…
Last updated on November 11th, 2025 at 11:49 pm Now, I know you probably didn’t jump out of your chair with excitement when you saw the word “meetings” in the title. It’s a lot more fun to talk about 3D X-rays, lasers and CAD/CAMs than it is to talk about the business of dentistry. But the truth is, when you…
Last updated on November 10th, 2025 at 05:26 pm I got around to writing this article in a roundabout way. For MGE clients, it’s pretty well accepted (and understood) that they need an Office Manager. They also have an idea of what an Office Manager is supposed to do and so on. Outside of MGE’s orbit, the title “Office Manager,”…
Last updated on November 4th, 2025 at 06:52 pm Q: Over time, I’ve added several new services to my practice, including Invisalign and implants, but I’m not doing as many cases as I’d hoped. Any ideas? Great question! And I know this can be frustrating. You have a new skill-set, you can do wonderful things for your patients and really…
Last updated on November 13th, 2025 at 07:48 pm If we “all” know: That 25-30% of a dental practice’s production should be coming from hygiene, and That the average dental practice should be adding at least one day a week of hygiene every year the office is open, then Why do only perhaps 10-20% of dental practices fit the criteria above?…