Last updated on November 4th, 2025 at 05:49 pm Q: I’m spending a lot on new patient marketing, but haven’t seen much in the way of results. Should I stop? A: No results (or poor results) from marketing is normally caused by one of two things: A) your marketing is ineffective (i.e. nobody is responding to it), or B) your…

Last updated on November 4th, 2025 at 05:58 pm I’m always amazed when I hear a dentist refer to a “bad month” as if it’s some type of natural phenomenon. Dental practice production was low and there’s nothing that could have been done about it…nor any good explanation of why it was a bad month. As if production numbers are…

Last updated on November 4th, 2025 at 06:05 pm Are you happy with the organizational systems in your office? If you’re like most of your colleagues that I’ve met the past fifteen years I’ve been in the industry, you’d probably say “no.” For that matter, since I’ve been with MGE, I could count on one hand the number of doctors…

Last updated on November 10th, 2025 at 05:06 pm What is internal marketing? By “internal marketing,” I mean those actions you can do within your practice or with your existing patient base to a) increase the number of referrals from your patients and b) get your existing patients into the practice for treatment. Internal marketing is normally the fastest way…

Last updated on November 10th, 2025 at 06:55 pm In speaking to many dentists, it has become apparent that they are worried about the future of dentistry. Many are stressed out, asking questions like: Will corporate dentistry take over? I’m coming into practice with hundreds of thousands of dollars of school and practice debt—what should I do? I can’t seem…

Last updated on November 12th, 2025 at 07:58 pm What is an ideal schedule? Is it being fully booked out for a period of days, weeks or months? (yikes). Not really. Ideally, your schedule would feature productive appointments accompanied by opportunities to present treatment (thereby creating more productive appointments)! Time to do both of those two things is more important…