Last updated on November 13th, 2025 at 02:56 pm Neil Winteregg What’s the point of marketing? What are we spending all that money and time for? When we market our practice, or any business for that matter, the whole point is for the phone to ring. And when that phone rings, and a new patient is calling in, they expect…
Last updated on November 4th, 2025 at 02:55 pm Whether you like it, or not, your dental practice is a business. And like with any business, it’s accompanied by many if not all the aspects inherent in managing an organization: human resources, bills, logistics, budgets, marketing, and so on. And with management on the mind, if I had to pick…
Last updated on November 4th, 2025 at 03:11 pm How knowledgeable are your staff when it comes to specific procedures of your practice? For that matter, while your staff may not have a viewpoint that a doctorate in dentistry confers, couldn’t they at least have enough information about dental problems and their applicable treatments to adequately communicate their importance? To…
Last updated on November 17th, 2025 at 06:01 pm When we use the term “new patient conversion,” what are we talking about? Simple: We’re referring to the process of turning an incoming call into a new patient that actually shows up into the office. Now, with this in mind, we could also measure the performance of this area in your…
Last updated on November 4th, 2025 at 03:27 pm “How can I get my staff to take more responsibility?” I’ve been asked this question a lot, and I mean a real lot, over my career. It might be asked in those exact words or in some variation with relation to a specific position, e.g. “How can I get my hygienist…
Last updated on November 4th, 2025 at 03:38 pm This week’s blog post comes from MGE client, seminar speaker and Power Program graduate, Dr. Bruce Smoler. Using the practice management information from the MGE Program, Dr. Smoler has tripled his production and collections, and transformed his practice into a tremendously efficient fee-for-service office. The Problem: Phone calls were coming in…