Last updated on November 5th, 2025 at 01:46 am After writing my previous article, “What Does a PR Director Do in a Dental Office?” I received a flood of requests for further information regarding integrating a PR Director and the MGE PR Director Training Package, so I am writing this follow-up article to address some of these questions. If you…
Last updated on November 12th, 2025 at 12:28 am For this week’s webletter, we have the privilege of offering the article “Getting New Patients in the Door” by MGE client Laura Hatch, M.S., Office Manager of Hatch Dental. Laura Hatch is the founder and CEO of Front Office Rocks, the leader in web-based front office training for dental practices. Front…
Last updated on November 12th, 2025 at 12:31 am A while back I was in Sacramento, CA with Dr. Winteregg to deliver the MGE Effective Case Acceptance Seminar. In speaking with a few of the doctors in attendance, I noticed something that seems to be a bit of a trend in dental practices all over the country: friction between the…
Last updated on November 5th, 2025 at 11:19 am “As a practice expands and begins hiring a full complement of staff, I’ll find at times that there’s a confusion between the duties of a treatment coordinator and a financial coordinator. A number of practices tend not to differentiate between the two when they are actually entirely different positions.” Now, before…
Last updated on November 5th, 2025 at 11:16 am The majority of dentists I speak with are of the opinion that Public Relations (PR) Directors are only for extremely large dental offices. They simply don’t see how a PR Director would be useful or worth the expense in an average-sized office. A good PR Director, however, can be very worthwhile…
Last updated on November 10th, 2025 at 04:01 pm “The customer is always right.” For years we have heard this phrase from all different industries. It often carries with it the idea that it is an unalterable guideline that must be followed to be a success in business. After all, that’s how you get the sale, right? There’s actually a…