Last updated on November 13th, 2025 at 02:56 pm Neil Winteregg What’s the point of marketing? What are we spending all that money and time for? When we market our practice, or any business for that matter, the whole point is for the phone to ring. And when that phone rings, and a new patient is calling in, they expect…
Last updated on November 4th, 2025 at 12:08 pm As the Qualifications Executive at MGE, I not only ensure that clients (and their team members) can apply what they’ve learned, I’m also responsible for troubleshooting lack of application and implementation. With that in mind, I wanted to share what I’ve found to be the two most common “mistakes” made by…
Last updated on November 13th, 2025 at 06:48 pm As one of the main speakers at the MGE Communication and Sales Seminars for the past twenty years, I’ve been asked (and answered) a lot of questions about the subject matter or treatment acceptance in general. With that in mind, I thought it would be fun to draft a blog post…
Last updated on November 13th, 2025 at 07:06 pm I should start this article out with a disclaimer: I have a business background and education. I am not a dentist and therefore don’t have the qualifications to render clinical opinion(s) on how dental problems should or should not be diagnosed. I have worked with the dental industry for over twenty…
Last updated on November 14th, 2025 at 03:20 pm Most dentists would be happy to see more new patients. It’s the solution we focus on for practice growth. More new patients means more production, right? In general terms, this is correct. But I’ve also seen new patient centric focus go horribly wrong. Between joining HMOs and other heavily discounted insurance…
Last updated on November 4th, 2025 at 02:45 pm Hygienists play a huge role in the value and growth of a dental practice. Some very smart people have said that, ultimately, a dental practice is only as valuable as its hygiene department—and they wouldn’t be wrong. In fact, a properly run hygiene department should produce at least 30% of the…